We’ve all had to do it. At the doctor’s surgery or at home: deliver a urine sample into a small bottle. It was this very performance that prompted a number of women to complain to their GP: “Its messy and unpleasant. This must have been invented by a man,” they said. Being a caring and […]
Luto, the specialist design business for pharma and medical devices instructions for use, share their process in creating the new Peezy Midstream IFU. A team of design experts, medical professionals and lay contributors identified problems with the existing version and worked to devise clearer more comprehensive words and graphics that fit with the Peezy brand. […]
In 2009 Design Week awarded Peezy Best Of Show at their prestigious Awards. Being masters of design integrity, they have kept an eye on our progress since then. Impressed with the way we have developed Peezy within the market, so that it truly meets the real needs of patients, nurses and laboratories, they have documented […]