Entries by Forte Medical

TEDx Talk: From PA to PR … and what happened when the R fell off.

This talk was given by Giovanna Forte at a local TEDx event. “A sassy, feisty education in blazing your own path and making it in business on your own terms. Giovanna Forte was leaning in way before it was a TED talk, and here she gives excellent advice on getting heard and getting ahead. Secretary […]

Silo Thinking at the NHS, Despite ‘Reforms’

NHS GP, Peezy inventor and Forte Medical co-founder, Dr Vincent Forte, wrote to the Financial Times following the recent debate on antibiotic resistance. Transcript below or on the Financial Times website here. Sir, Government-sponsored research into pharmaceutical solutions to reduce antibiotic prescribing is all very well, but without a belt-and-braces philosophy of bacteriology sampling accuracy, […]

Design case study for new Peezy IFU by Luto

Luto, the specialist design business for pharma and medical devices instructions for use, share their process in creating the new Peezy Midstream IFU. A team of design experts, medical professionals and lay contributors identified problems with the existing version and worked to devise clearer more comprehensive words and graphics that fit with the Peezy brand. […]

Design Week documents the Peezy Midstream journey

In 2009 Design Week awarded Peezy Best Of Show at their prestigious Awards. Being masters of design integrity, they have kept an eye on our progress since then. Impressed with the way we have developed Peezy within the market, so that it truly meets the real needs of patients, nurses and laboratories, they have documented […]