Right First Time: SME Innovator Winning The Argument Against Perverse Incentives
Ashley Yeo, Editor Life Science Editor for Invivo Informa interview Forte Medical CEO and co-founder Giovanna Forte, nominated as one of the 30 Rising Leaders in Life Science. He concludes that users are perhaps finally coming round to the notion that Forte Medical always did have it Right First Time. This in-depth discussion with Giovanna outlines the perverse incentives that keep preventative, cost-saving innovation at bay, to the detriment of patient safety, unnecessary prescribing and long-term patient health.
