E2E Ambassador, FemTech Pioneer and Entrepreneur; the journey is here!

Leading British Entrepreneur network E2E highlight Forte Medical’s work in FemTech, led by co-founder Giovanna Forte, who has spearheaded the commercialisation of Dr Vincent Forte’s invention. An NHS of over 20 years, Giovanna’s brother Vincent recognised the problem of routine failed analysis, diagnosis and treatment of women’s Urinary Tract Infection (UTI) and solved the problem with his unique innovation Peezy Midstream. Vincent is also co-author of leading Primary Care reference book Symptom SorterRead about her journey here.

Right First Time: SME Innovator Winning The Argument Against Perverse Incentives

Ashley Yeo, Editor Life Science Editor for Invivo Informa interview Forte Medical CEO and co-founder Giovanna Forte, nominated as one of the 30 Rising Leaders in Life Science. He concludes that users are perhaps finally coming round to the notion that Forte Medical always did have it Right First Time. This in-depth discussion with Giovanna outlines the perverse incentives that keep preventative, cost-saving innovation at bay, to the detriment of patient safety, unnecessary prescribing and long-term patient health.

Read the interview in full here.

Thermo Fisher Scientific goes live with Peezy Midstream in North America

Forte Medical is delighted to announce that from June 2022, Peezy Midstream will be available through Thermo Fisher Scientific in the USA. The press release from Thermo Fisher is available here.

Visit our How to Buy page for more information on Peezy Midstream sales and distribution across North America and Canada.

How to Have Fun At Work Podcast with Funny Women

Giovanna Forte discusses Transferable Skills with the indefatigable founder of Funny Women, Lynne Parker and wedding guru Lily Jones.

Listen to the Podcast here.

International Women’s Day 2022: Been There Done That interview with Giovanna Forte

On International Women’s Day, Giovanna Forte, CEO of Forte Medical kicks off Series 2 of Been There Done That, a show from broadcaster Susan Osman, highlighting women who have overcome life’s challenges with dignity, humour and tenacity.

GIRFT Pathology Report: low midstream urine sample submission to labs

The recentlly published GIRFT Pathology National Speciality Report recommends that NHS and laboratory providers audit urine collection methods to meet higher sample standards.

“On our deep dives [we found] that some labs had low levels of MSU submissions … and significant variation in rejection rates for urine samples for microbiology analysis.” the report states.

“We found a six-fold variation in the rejection of urine samples from primary care and in some places 5-7% of urine samples were rejected. There was greater unwarranted variation in samples from trusts, where we found a ten-fold variation in rejection rates, with several trusts rejecting over 10% of these samples.”

A summary of the report and download can be accessed here.

UTI: lack of urine collection protocol leads to female health misery

“Urine testing is an area of increasing importance in the medical diagnosis of common conditions such as Urinary Tract Infection (UTI) and antenatal screening for healthy pregnancies,” says Giovanna Forte, CEO of Forte Medical. “Yet there is no protocol for its collection, leading to inaccurate diagnoses and treatment as well as untold misery for millions of women every day.”

Read our Women’s Health Briefing for a detailed look at the issues behind untreated UTI in Primary Care and antenatal settings.


Government calls on women to spill the beans on female health issues.

Forte Medical is routinely contacted by women whose UTI issues are left untreated or ignored by their GP. They describe being prescribed broad spectrum antibiotics that don’t work, followed by repeat prescriptions given without a specimen culture to identify the problem. Shockingly many are told the problem is “in your head” … the time has come to speak out. https://www.gov.uk/government/news/government-launches-call-for-evidence-to-improve-health-and-wellbeing-of-women-in-england

Giovanna Forte elected joint VP, British Association of Women Entrepreneurs

The British Association of Women Entrepreneurs (BAWE) announced this week the election of Giovanna Forte as joint Vice President with fellow female founder Hellen Ward. “Giovanna is an #innovator, #inventor, successful #marketeer, #entrepreneur and a ‘getting things done’ person.” said Rachel Cappuccini, spokesperson for BAWE. Giovanna is delighted to have accepted the role and looks forward to working with Hellen and colleagues in the interests of enterprising women everywhere.

MedTech20: Gordon Andersen interviews Giovanna Forte

Healthcare innovation, prevention and why the most common diagnostic process is overlooked. Gordon Andersen of AG Executive Selection and Search interviews Giovanna Forte. Watch here: