Private labs vs NHS: Forte letter in The Guardian

A letter from Forte Medical has today been published in The Guardian. The letter responds to the national newspaper’s investigation into Boots’ “milking the NHS“.  In her letter, Giovanna Forte outlines the conflict of interest between Private Laboratories and the NHS they have been appointed to serve. Click “read more” below to read The Guardian letter.

Forte addresses over 300 women at Hubdot

Hubdot, the leading global women’s network invited Giovanna Forte to present a one-minute summary of her career to over 300 women on Wednesday 3rd February at Anthropologie, Kings Road, London SW3.

Please visit for more information.

Made in Britain Health Newsletter

Forte Medical is pleased and proud that CEO Giovanna Forte has guest edited the Made in Britain special edition health newsletter.

Manufacturing in the UK is a vital ingredient to the country’s economy and employment success. Here, Forte looks at some examples of healthcare and medical businesses that Make in Britain, and asks them why. Read the newsletter here.


Celebrating Enterprising Woman

Giovanna Forte, founding Director of Forte Medical has been invited to speak at an opening day event of Global Entrepreneurship Week on Monday 16th November 2015 in Central London. ” Celebrating Enterprising Women” takes place from 1300-1800hrs at Carousel, 71 Blandford Street, London W1.

One of three speakers, Giovanna will present nuggets of hard-won experience in “Mind the Vulture! How to raise investment and manage cash safely”. Her co-speakers are Alex Polizzi, hotelier and TV presenter on “Working with Family” and conceptual designer Seetal Solanki exploring her compelling new venture, MA-TT-ER. The event has been organised by The London Small Business Centre.

Click here to book tickets and find out more about Global Entrepreneurship Week.

Forte Medical has moved!

Forte Medical logoFrom 30th October 2015, we have moved from our home of seven years to bigger, brighter premises:

Forte Medical Limited
12 Tabernacle Court
16-28 Tabernacle Street
London EC2A 4DD

Phone number to be advised; if you need to contact us, please e-mail Giovanna and Owen using

Dispex Magazine Interview

Forte Medical Founding Director and CEO Giovanna Forte was delighted to be interviewed recently by Dispex Magazine, the leading voice for dispensing GP practices.

The powerful voice of Dispex has drawn excellent feedback from GP Managers trying sample Peezy Midstream kits with patients.

Read all about it at Dispex online magazine.

Leading parenting website reviews Peezy Midstream

When leading parenting website Baby Centre e-mailed to say that one of their top bloggers would review Peezy Midstream, we were delighted. Not many consumer media editors are so pragmatic when it comes to writing about bodily fluids, no matter how important the reason. We sent them three.

We know that Peezy Midstream works wonderfully but because the experience happens behind closed doors – and a loo door at that –  its rare to get anyone to talk openly about it.

Baby Centre has today published its review on Peezy Midstream, its packaging, instructions and why it works for pregnant women.

Read all about it on


Peezy Midstream Prescription Request Letter is Here!

We’re delighted to announce the arrival of your Peezy Midstream Prescription Request letter as a handy download.

Just click on the link below to download the letter to your Midwife. It explains what Peezy Midstream does and provides all the information needed for your prescription. Your pharmacist will give you all the Peezy Midstream kits requested; you can get as many as you need for all your antenatal urine tests.

Peezy Midstream meets all the Public Health England UK Standards for Microbiology Investigation of Urine 2014 also accredited by NICE. It’s the only urine collection kit to offer accuracy and hygiene. You’ll find all the instructions you need on the pack. Easy Peezy!

Download your Peezy Midstream Prescription Request letter here.

LAUNCH PRN Magazine features Peezy Midstream

PRN is a new magazine for nurses which aims to combine professional advice with original illustration and articles on art and health.

Published online, PRN Magazine contains articles on issues affecting healthcare staff alongside science and healthcare-related arts and culture content. The site combines a mix of long reads and more visual content – pieces published so far include a look at increasing levels of stress and anxiety among nurses by New Statesman journalist Benedict Cooper, an article from Observer writer Euan Ferguson on his experience of having a stroke and subsequent NHS treatment, and an Innovation piece on Peezy Midstream by Giovanna Forte, Founding Director of Forte Medical.

Founder Anna Magnowska, an illustrator and nurse, says she had the idea for PRN a year ago: “I realised there was a huge gap between the kind of magazines and articles I like to read myself, and what was available for nurses and other healthcare professionals,” she says. “I wanted to set it up to fill a gap I found in terms of combining medicine, science, art, culture and technology with broadsheet-type articles as well as a more irreverent take on nursing… visually, I felt there was great potential to make something beautiful too.”

Antenatal Peezy: goodbye mess, hello dignity

We were so delighted to find a piece on antenatal urine testing on Babyworld that we ran a competition with them. One lucky winner was delighted to receive a £200 John Lewis voucher from Peezy Midstream!

“Pop a midstream in there please love…” Placed in your hand is a container just 20mm wide. Whilst the contortions required to aim into this tiny tube can be quite comedic, the potential outcomes of inaccurate urine screening are less funny.

The trouble is that poor old urine doesn’t have a very prestigious reputation and is often provided in rinsed out spice or jam-jars. Its importance isn’t always acknowledged by the medical profession either: “it’s only urine!”

Urine is actually super-significant in antenatal screening because it is a window to your health and that of your unborn baby. Providing a contaminated sample for routine screening is a bit like asking a detective to look through the dirty window of a house and determine whether or not a crime has taken place within. A contaminated specimen means neither dipstick nor laboratory technician can identify problems with confidence. Over 5m antenatal screens each year mean that up to 1.5m women may not be getting accurate results.

Read more from Babyworld