Urine the money: £240,000 raised with CrowdCube

“The fundraising process with CrowdCube was simple, straightforward, effective and quick,” says Giovanna Forte, our CEO.
“After dealing with so-called investment brokers who demand fees and then raise no investment at all, with Angel Groups who dismissed our opportunity in a nano-second and VCs who rarely dignified an enquiry with a response, CrowdCube has been a breath of fresh air. Every member of the Team who looked after us was responsive, encouraging, supportive and efficient. I can’t recommend them highly enough to fundraising SMEs. ”

“The last three years have been incredibly difficult,” adds Giovanna. “It is thanks entirely to our loyal shareholders that we have been able to remodel the business, welcome the return of our traditional market and say a Big Hello to start-ups heralding the emerging tech market of remote, digital UTI diagnostics that require an accurate specimen from which to produce their
near-instant diagnostic analyses.”

Our Fortetude has kept us working through thick and thin and we are now poised to grow and reward shareholders existing and new, with healthy returns.

Nietzsche  may not have alluded to businesses with his famous quote, but it couldn’t be more apposite: Out of life’s school
of war—what doesn’t kill me, makes me stronger.