Background

Forte Medical has introduced precision and reduced costs attached to routine and specialist urinary diagnostics.

Urine is full of information, with diagnostic parity to blood.

Yet there’s no standard protocol for collecting it accurately and hygienically. The result: unreliable or delayed diagnoses, over-prescribing of antibiotics, and significant unwarranted cost to healthcare providers.

Forte Medical designs urine collection systems built to meet the highest diagnostic and screening standards, across UTI and prenatal screening, early-stage cancers, sports dope testing, and evidential forensic medicine.

Why Midstream Matters for Prenatal services

Una Health will fulfill NHS Supply Chain and direct orders.

What clinicians are saying

Where our work came from and why it matters.

1

The GP and his Urethra Moment

Seeing a high number of female patients in his surgery, Dr Vincent Forte noticed that diagnosis and treatment for women’s urinary tract infections (UTIs) was unreliable, undignified, and unhygienic.

Determined to solve the problem, Vincent had his “Urethra Moment” — the insight that led to the invention of Peezy Midstream.

This decades-old anomaly in basic specimen collection still drives costly repeat appointments, repeat laboratory tests, and unnecessary prescribing today.

Peezy Midstream fixes everything.

NHS Supply Chain and direct orders available through Una Health.

2

Evidence and AMR

Between 34% and 60% of women presenting with UTI symptoms are prescribed antibiotics before diagnosis is confirmed.

This widespread practice of empirical antibiotic treatment puts women on the frontline of Antimicrobial Resistance (AMR).

Over prescribing can also impact pregnancy outcomes and exacerbate cognitive issues in the elderly, risking preventable hospitalisation.

Visit our Clinical Evidence page.

3

Award-rich Peezy Midstream!

2025 Backed By Doctors Award from Medic Footprints Supported By the Harley Street Health District and Doctify

2024 Bladder & Bowel UK Product Innovation Award in recognition of “patient-centred design contributing to improved quality of life”.

2010 NHS Health and Social Care East of England Innovation Award

2009 Design Week Awards Best of Show (runners up: Apple MacBookAir & Microsoft)

2009 Design Week Awards Best Industrial Product

2002 Medical Futures Innovation Award: the one that started everything!

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Una Health is our sales and distribution partner.

Buy Peezy Midstream here.

The Team

Giovanna Forte

Co-Founder and CEO
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Owen Jones

Chief Operations Officer
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Dr Vincent Forte

Co-Founder / Medical Director, part time
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John Cockburn

Chief Finance Officer
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Philip Kennedy

Non-Executive Director and Shareholder
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